SKINN

Packaging is made to enrich the user’s experience and communicate the personality of products. Different senses play a vital role in ‘reading’ packages. Although we use sight as the primary sense in this, packaging is also held in the hands providing for opportunities for tactile communication. Form and materiality could be engaged more substantially to provide a more affective experience that communicates to the consumer. Based on my research, the following conclusions are appearing: objects that consumers buy are viewed as extensions of their own values and status; consumers desire a more affective shopping experience in today’s automatic selling environment; consumers’ emotional feelings are driven the shopping process; sense of touch provides people the most affective experience; the material-manipulation application can increase the consumer-product tactile interaction. Therefore, in my project, I hope to open new opportunities for tactile-enhanced packaging, and further create an affective shopping experience. To examine the idea, I explored the materiality and analyzed the form by focusing on beauty products. In this category of products, it is clear that the material’s characteristics often used in defining a product and carry the most intimate links with its user. The enhanced texture of a product can increase the consumer-product relationship. By using visual-tactual language that is forms and materiality as tools for communicating an attribute of a product and as a means of conveying the intended target audience of a product.

NAMING ]
The name Skinn refers to the tactual language. Skin represents a transition between the outsides and insides. Skin to a human body is an organ that receives tactile sensory information and protects against injury. The skins of an object, in other words, is the term – packaging that we use today. They are not only the physical layer of protection but also the point of interface with users; their surfaces convey the identity of an object and contain the experience of an object. 
[ MATERIAL SWATCHES ]
Material possesses meanings. By touching or looking at a product, we will generate a universal understanding of the material. The hard, rough, or rigid characteristic was usually perceived as the masculine type. The smoothness, softness, and lightness features are the symbol of the feminine. Some materials' meanings relate to an environment instead of the appearance. This type of materials would be considered as the category of gender-neutral. 
[ MASCULINE ]
Materials: brushed metal, clear glass
Form: straight, angled
 
[ FEMININE ]
Materials: silicone, clear glass
Form: curved, smooth
 
 
[ GENDER NEUTRAL ]
Materials: cork, clear glass
Form: curved, straight line
 
 
[ FORM ]
Eliminating all the unnecessary and going back to the object's very nature, we can read the information of the form clearly.
 
Three views of the gender neutral fragrance bottle
Detail of masculine fragrance bottle
The form of SKINN fragrance
The form of SKINN fragrance