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Founded in 1962, Bernie Robbins is the region's leading luxury jeweler with four locations in Pennsylvania and New Jersey. Their product categories including watches, earrings, bracelets, rings, necklaces, luxury diamonds, chains & pendants, and accessories for adults and children, and have many well-known brands collections, such as Rolex, Chanel, Cartier, Tudor, Roberto Coin, Forevermark, Baume & Mercier, David Yurman, Tag Heuer, and Victorinox Swiss Army.
     
BRJ aims to attract the millennial buyers of the five criteria: first-time engagement buyers, timepiece collectors, keeping up with the Jones, fashion jewelry mavens, and gift searchers. With the understanding of the brand attribute, I created cheerful visual designs by using natural imagery and text composition combined with the different shade of colors and supporting materials to promote the products and events.
DESIGN TEAM
IdeaWork Studios

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