Puffy Rat Beer

Puffy Rat is a brewery company produces in the Brooklyn, New York. The design brief is to develop an American based handcrafted / artisan beer brand and a packaging system of the Brooklyn region. Representing the Brooklyn characteristic in an irreverent way? The idea was inspired from a scene that happened everyday in the subway station, the fleet-footed rat. Only the dark locales can chill out rats and made them turn into the observers of environment. The background patterns are tunnels and pipes where rats live with.